Technical
Cloud Vendor Lock-In: The Basics
When moving to the cloud, there are many things that you have to think about. One of the first decisions would be which cloud service provider you should go with. You’d want to go with the provider that helps improve your organisation’s agility, scalability, and flexibility. Getting into a long-term agreement with a cloud provider who seems perfect for your current needs is the last thing you want to do to maintain agility and flexibility. In this post, we will explain what vendor lock-in is and why your organisation should care.
Technical made simpleSEO
Brand Storytelling
How DotModus Takes Skills Development to the Next Level
There may be many different reasons why skills development activities are important to an organisation. Here at DotModus, a data analytics and software development company based in South Africa and the UK, we view skill development activities as an opportunity to let our teams see what they do as more than just a job. By showing the bigger picture, they can hopefully see that their efforts, no matter how small, make a big impact. In this post, we'll give an overview of how we deliver content to our teams confidently and reliably.
Brand storytellingCopywriting
Copywriting
Salesforce and Google Cloud Partner to Revolutionise Data Sharing and AI Capabilities
In a groundbreaking collaboration, Salesforce and Google Cloud have joined forces to empower businesses with advanced data sharing and artificial intelligence (AI) capabilities. This strategic partnership aims to enable companies to deliver highly personalised customer experiences, gain valuable insights into customer behaviour, and run effective campaigns at a lower cost. By leveraging real-time data sharing and innovative AI models, organisations can better predict customer needs and synchronise data across platforms with enhanced efficiency and security.
TechnicalAnnouncementBlog writing
Copywriting
Website copy for DotModus
Full website copy assistance for a SaaS company that wanted to sound considered and precise. The brief was to write concise copy. Deliverables included homepage, about, services, and project case study templates.
Website copyBrand voiceLong-form
Content Strategy
Content framework for DotModus and CloudSmiths
Developed a full content framework for two SaaS companies (DotModus merged with CloudSmiths and rebranded, including tone of voice). Included audience persona research, content pillar definition, and tone of voice documentation. The framework reduced editorial decision-making time and improved content consistency.
Editorial strategyContent frameworksTone of voice
Academic
Bombs, Boxes, and Back Alleys: The Game of Graffiti in Braamfontein, Johannesburg’s Semiotic Landscape
This chapter examines graffiti in Braamfontein, Johannesburg, as a form of urban play that reconfigures the semiotic landscape through creativity, competition, and embodied interaction. Drawing on play theory and geosemiotics, and informed by ethnographic research with graffiti writers, it argues that graffiti extends beyond territorial inscription to function as a dynamic mode of meaning-making through which writers negotiate identity, power, and urban space. By positioning play as an analytical lens, the chapter demonstrates how graffiti transforms everyday surfaces into sites of semiotic experimentation, challenging conventional understandings of linguistic landscapes and offering new insights into the relationship between language, space, and urban life.
Linguistic landscapesSociolinguisticsUrban studiesEthnography
